Providing best-in-class results for more than two decades ... one client at a time.
G. Pirozzi Consulting was founded by Gina Pirozzi in 1992. In its formative years, the company limited its services to public relations and general marketing for law firms. GPC prospered immediately and Ms. Pirozzi earned a reputation as one of the most effective, successful and best known legal marketers in New York.
Within a few years, GPC added not-for-profit organizations and several trade associations to its roster of law firm clients.
From those origins, the company’s second decade saw it grow into a full service marketing provider serving a diverse client base including law firms, sports and entertainment properties, corporations, not-for-profits, retailers, media companies, political action groups, real estate companies, special events, and filmmakers.
Today, Ms. Pirozzi still handles the law firm clients (and a few trade associations) while partner David Goldberg handles the non-legal accounts. Combining the partners’ core strengths with access to an unmatched talent bank, today’s GPC is a “nouveau mom-and-pop-shop” offering a full range of strategic marketing services while maintaining its “hands on deck” attitude.
As importantly, the GPC mandate is to become accountable to the client’s vision and larger goals. It is never enough to meet marketing/media metrics if there is an opportunity to directly impact the bottom line.
The original mission – to provide innovative marketing to law firms – remains unchanged; even if it has expanded to include new industries. And the GPC vision is reflected in its internal motto: “It’s our job to make our clients too big to need us.”